Life Coaching – A Simple Overview

By Kathleen J Martin


Life Coaching is a professional service providing clients with guidance, insights and feedback from an outside vantage point. The profession of Life Coaching is similar to a psychotherapist or professional therapist. The major difference is that coaching is an on-going collaborative partnership built upon taking inspired action. This partnership is designed to improve and enhance the quality of life. We are trained to listen, observe and adapt our approach to an individual clients needs. We believe the answers to lives challenges are found within the client, and support that client in discovering and implementing their own solutions.

This powerful alliance empowers the individual to do more than they would on their own; helping them to take more effective and focused actions; developing confidence and a belief in themselves as the creators of their lives, and of course, becoming more accountable, balanced and fulfilled. People hire Life Coaches when they are feeling the need for help in making personal and professional breakthroughs in all areas of their lives such as; career and success, relationships, body image, health, finances, and self expression. Remember, Life Coaching is action oriented.

Its all about moving forward, not dwelling on the past. Coaching is about where an individual is right now and where they would like to be in the future. Coaching helps the client to move beyond focusing on blame, shame, anger, frustration, being overwhelmed and other negative emotions. It also dispels the false premises and perceptions clients often have, and helps them move towards becoming more hopeful, positive, and powerful. With a Life Coach as their guide, clients are able to define their dreams, recognize what is holding them back and move forward with clarity and vision.

Kathleen J Martin is a Certified Law Of Attraction Life Coach, Universal Laws Teacher, Holistic health and wellness coach and a certified Reflexologist…To learn more about Life Coaching and what it can do for you please visit

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Could You Get Coaching Clients as a Motivational Speaker?

By Alun Richards Platinum Quality Author

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.”
– Zig Ziglar, Salesman & Motivational Speaker.

What is a Motivational Speaker?

A glance at a dictionary tells us “Motivational speakers are persons engaged in public speaking who help motivate others with their knowledge and real-life stories in public setting such as sales seminars and corporate meetings.”

But why should we care as coaches? What benefit is there to us in motivational speaking?

Three facts

Fact 1: According to my research, the biggest challenge to coaches – by a long way – is getting new clients.

Fact 2: For coaches, giving presentations is a highly effective way to reach potential new clients.

Fact 3: A coach who is a motivational speaker can expect to attract many people to listen to them.

Got your attention yet? Want to know how to become a motivational speaker? Good, then read on…

Firstly, let’s define our terms.

According to the dictionary, motivation, an noun, is:

1. the act, or an instance, of motivating.

2. the state or condition of being motivated.

3. something that motivates; an inducement; an incentive.

Problem: Motivation does not exist

But we have a problem. Motivation, in NLP terms, is a nominalization – a verb or complex action which has been frozen into a noun. Despite its linguistic appearances, it is not a thing. We can’t touch it or hold it. We can’t give it to anyone.

To really understand it, we need to get back to the verb, and the associated verb is – to motivate.

To motivate whom?

But “to motivate” does not exist on its own as a free entity, either. There must be a subject – a person – who will be motivated. So, the question is, “Motivating for whom?” Different people are motivated by different things. So who are we talking about motivating?

For coaches, the obvious people to motivate are our target market, as they’re the people who will potentially buy our services.

So let’s assume for the moment you’ll want to motivate your target market.

Motivate to do what?

Now, the next linguistic question arises, as “to motivate” is a multi-part predicate. You must motivate someone to do something. So the next question is “Motivate to do what, exactly?”

If you’re in the coaching business, this should be a no-brainer. You want to motivate your target market to buy your coaching services.

How do you know?

And so onto the next NLP question: How do you know? How do you know that your audience – hopefully your target market (or at least individual members of it) are being motivated to buy your coaching services?

This comes down to knowing your audience. They will buy from you if you demonstrate a compelling reason to do so. You’ll have a compelling reason if your offer is of more value to them than what you are charging. And it will be of value if you can demonstrate you understand what they want.

So you need to supply what they want. “But how?” I hear you wail – “How do I know what they want?” The answer is both simple and profound.

Ask ’em!

Yes, just ask ’em.

Deliver what they want

Then deliver exactly what they ask for. If you do that, and supply what is going to attract them – such as how to solve a common problem they face – your target market will flock to hear you.

“But that’s not motivational speaking”, I hear you say. “What about style, flash presentation, loud music, punching the air? Isn’t that what motivational speaking is all about?”

I could be cheeky and ask whether you would prefer to pump people up, or motivate them to buy your services?

But there’s a more fundamental distinction to draw.

Form follows Function

Many people confuse the presentation style often associated with “motivational speaking” with the act of motivating someone to do something useful – such as to buy your coaching services.

Your presentation style is a decision you make based on your audience, their needs, the environment, your aim and what you’re comfortable with. You can learn different styles appropriate to different audiences and environments, of course. And it’s good to gain that flexibility. But motivational speaking is not the presentation style.

The architect Louis Henri Sullivan is credited as saying, “Form ever follows function.”

That is, the form – in our case presentation style – must follow, or support, the function it will perform, in our case motivating our audience to buy. Form and function are inseparable. Form, or style, is meaningless without its underlying and driving function.

Don’t put the cart in front of the horse

If you try to remove “motivational speaking” from the context of who is being motivated, and to what end, you are putting the cart in front of the horse. Motivation, as we said, is not a free-standing thing that exists in isolation.

So what do you do?

First decide on your target audience. Ask them what they want most – what are they starving for? Then offer to supply it in the form of a presentation. If you are genuinely supplying what they want, they will be motivated to turn up and listen.

If they value your offering, and the price is less than the perceived value to them, they will be motivated to hear you out. And if you pitch your offering appropriately, they may well be moved to buy your services.

Did you catch that last sentence? They may be moved to buy your services. Ah, perhaps I didn’t mention in our definitions above that motivation comes from the Middle French noun Motif “a move” and Middle/Late Latin motivus – serving to move. So when you motivate people, you move them.

And if you’re moving people enough to buy your offerings, then you’re a motivational speaker.

Alun Richards helps coaches find and reach their coaching niche. Discover yours with Alun’s free mini-course, “Discover Your Coaching Niche”, available from

© Copyright Alun Richards 2007. All Rights Reserved. You may freely distribute this article providing you do so in its entirety, ensuring the copyright and contact details above are included.

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Does Motivational Speaking Work?

By Anth Quinn

As part of my ongoing research into what works in the field of personal development and transformation, I’ve recently revisited a number of programs I listened to before becoming a coach.

From my late 20’s onwards, I became increasingly fascinated by the field of personal development and while I was often inspired, I found that after a while I found myself drifting off back into my old habits and thought patterns.

Listening to some of these programs, it because increasingly apparent that even though the very best of the motivational speakers admit that they often struggle to make a long-term impact on people.

In one great example Jim Rohn, one of America’s most well known and successful business speakers, relates a story that in a speaking engagement to 1000’s he encouraged everyone to read a little book which cost less than $10. A year later when he revisited and asked who had bought and read the book only a handful had actually done so. [Incidentally its great little read for anyone interested in mastering his or her finances – title at the end of the mail if you’re interested]

Now, Jim is a great speaker and has a fantastic philosophy on life and you can bet that the majority of people who left his seminar were pumped to make changes in their life when they left the auditorium. Then I suspect that life got in the way, they got distracted and that was that!

Another similar story comes from Dan Kennedy, in which he tells of someone coming up raving with excitement as he bought an audio product after Jim’s speech – a week later the program was returned with a sheepish letter asking for a refund, explaining that the person had already bought the program a year earlier and it was still on his bookshelf unopened!

The same is often true of training courses; research shows that the vast majority of money spent of training in industry is wasted as many people simply forget almost everything they were taught after just 8 weeks!

Having said all of this, I am in fact a great fan of motivational speakers and personal development courses – they really do have the power to inspire and change people’s lives, the problems come for many when they are distracted by everyday life.

In my own life I became increasingly frustrated with my cyclical motivation and habitual procrastination, until I got to the point where enough was enough.

Standing in front of the mirror one morning, I said to myself:

‘It’s time to take your life seriously’

I began to search the Internet and came across coaching, which then was still in its infancy. Curious and willing to give something new a go I set up a trial session and my life was quite simply never the same again.

The ongoing support from a trained professional, combined with my own willingness to experiment transformed my life, and after the second session I just knew that I was going to become a great coach myself, it was just a case of how?

In other articles I’ll discuss how you too can learn to move beyond your old perceived limitations. This could actually be the key to your creativity and maybe this realization could lead to listen to your quiet nagging dreams.

If you’re curious enough, then maybe you’re also ready to stop believing your old excuses and begin to take your dreams seriously today?

If you did begin to take your dreams seriously, what would be the first step you would take?

Remember motivation comes from the inside, those nagging dreams are your deepest desires and passions calling, you may have stifled them for years, you may not want to believe you are really capable of achieving them. After all change isn’t always easy, and you’ll always have your excuses, but you don’t have to believe them anymore. You can choose to begin to take small actions on your dreams today.

Why not take that first step today?

Anth Quinn has been described as the best-kept secret in Personal Development; he is a straight talking champion of everyday people and despite developing a loyal following of over 10,000 readers he managed to avoid publicity.

He says that he finally stepped up to right what he saw as fundamental flaws in much of the personal development industries and he became determined to do something about this.

Despite a massive amount of good information out in the market place Anth says that most people never make long lasting positive changes in their life. Why is this? Well, he says almost every personal development guru is missing a fundamental piece of the puzzle, and it’s not what you think!!

You can check out his free “daily action tips” at

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